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How do you claim and verify your Google business profile directly on Search and Maps

HaileeBy
my business

Having a Google Business Profile (formerly Google My Business) is essential for any local business looking to attract customers online. By claiming and verifying your profile, you ensure that your business appears in Google Search and Maps, making it easier for potential customers to find you.

In this guide, we’ll walk you through the simple steps to claim and verify your Google Business Profile directly on Search and Maps. Plus, we’ll share some tips to optimize your listing for better visibility.

Why Claiming and Verifying Your Google Business Profile Matters

Before we dive into the steps, let’s understand why this process is crucial:

✅ Control Your Business Information – Ensure your business name, address, phone number (NAP), hours, and photos are accurate.
✅ Improve Local SEO – Verified listings rank higher in Google Search and Maps, helping you attract more customers.
✅ Engage with Customers – Respond to reviews, post updates, and answer questions directly from your profile.
✅ Gain Credibility – A verified profile builds trust with potential customers.

Now, let’s get started!

Step 1: Find Your Business on Google

Before claiming your Google Business Profile, check if it already exists:

  1. Go to Google Search (www.google.com).
  2. Type “my business” followed by your business name (e.g., “My Business ABC Café”).
  3. If your business appears, click on the “Own this business?” or “Claim this business” option.
  4. If it doesn’t appear, you’ll need to create a new listing (we’ll cover this later).

Step 2: Claim Your Business on Google

Option 1: Claim an Existing Business

If Google already has your business listed:

  1. Click “Own this business?” in the search results or on Google Maps.
  2. Sign in to your Google Account (use one associated with your business).
  3. Select “Manage now” to start the claiming process.
  4. Follow the prompts to confirm you’re the rightful owner.

Option 2: Create a New Business Profile

If your business isn’t listed yet:

  1. Go to Google Business Profile Manager (https://www.google.com/business/).
  2. Click “Manage now” and sign in with your Google Account.
  3. Enter your business name.
  4. Choose your business category (e.g., Restaurant, Hair Salon, Plumber).
  5. Add your business location (if you have a physical store) or select “Service area” if you operate remotely.
  6. Enter your contact details (phone number, website).
  7. Click “Next” and follow the prompts.

Step 3: Verify Your Google Business Profile

To appear in Google Search and Maps, you must verify your business. Google offers several verification methods:

1. Postcard Verification (Most Common)

Google sends a verification postcard to your business address with a unique code.

✅ Steps:

  • After claiming your business, Google will prompt you to verify.
  • Confirm your mailing address (must match your business location).
  • Wait 5-14 days for the postcard to arrive.
  • Once received, log into your Google Business Profile, go to “Verify now”, and enter the code.

💡 Tip: Don’t edit your business details during this waiting period, as it may delay verification.

2. Phone or Text Verification (Instant, if Available)

Some businesses can verify via phone call or SMS.

✅ Steps:

  • During verification, check if “Verify by phone” is available.
  • Google will call or text a code to your business number.
  • Enter the code to complete verification.

3. Email Verification (Instant, if Available)

If eligible, Google may offer email verification.

✅ Steps:

  • Choose “Verify by email” if shown.
  • Check your inbox for a verification link.
  • Click the link to confirm ownership.

4. Video Verification (For Some Businesses)

If other methods fail, Google may allow video verification, where you record a short video showing your business location and proof of operation.

Step 4: Optimize Your Google Business Profile

Once verified, optimize your listing to attract more customers:

1. Complete Your Business Information

  • Add accurate business hours (including holidays).
  • Upload high-quality photos (logo, storefront, products).
  • Write a compelling business description (include keywords like “my business” naturally).

2. Manage & Respond to Reviews

  • Encourage happy customers to leave positive reviews.
  • Respond politely to all reviews (even negative ones).

3. Use Google Posts & Updates

  • Share promotions, events, or news to engage customers.

4. Enable Messaging

  • Allow customers to message you directly from your profile.

5. Monitor Insights

  • Check profile performance (views, searches, customer actions).

Troubleshooting Common Verification Issues

❌ Postcard Didn’t Arrive?

  • Wait 14 days, then request a new one.
  • Ensure your address is correct (no typos).

❌ “Business Ineligible” Error?

  • Google may restrict certain business types (e.g., online-only services).

❌ Can’t Access Verification Code?

  • If you lose the code, request another verification method.

Final Thoughts

Claiming and verifying your Google Business Profile is a must for local businesses. It boosts your online visibility, helps customers find you, and improves local SEO rankings.

Follow these steps, keep your profile updated, and watch your business grow.