Ajay Devgn’s Son of Sardaar 2 Shows Strong Momentum
Ajay Devgn’s much-anticipated sequel, Son of Sardaar 2, continues its stride at the box office, coming close to the ₹25 crore mark within just three days of release. Directed by Vijay Kumar Arora, the film collected an impressive ₹9.25 crore on its third day, which was a Sunday, pushing its total to ₹24.75 crore, as per data from Sacnilk.
The comedy-drama, which hit theatres on August 1, has found a steady audience, especially among fans of Devgn and those looking for a light-hearted entertainer with familiar characters. However, the journey hasn’t been entirely smooth, as the film faces fierce competition from other major titles currently dominating the Indian box office.
Day 3 Occupancy Numbers Reveal Growth
The third day of a film’s run is often crucial in determining its box office trajectory, and for Son of Sardaar 2, Sunday turned out to be a significant boost. The film posted an overall Hindi occupancy of 34.9%, indicating growing interest over the weekend.
Breaking the occupancy into time slots shows how the audience engagement evolved throughout the day:
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Morning shows registered 11.47%, reflecting the slow start typical for Sunday mornings.
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Afternoon shows picked up substantially with 40.44%.
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Evening shows peaked at 51.58%, confirming that word-of-mouth was working in the film’s favor.
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Night shows closed at 36.12%, helping the film add a robust total for the day.
The progression throughout the day suggests that viewers preferred late screenings, a common trend for comedy films that benefit from group viewing in relaxed hours.
Box Office Heat: Saiyaara and Dhadak 2 Raise the Stakes
Despite its decent numbers, Son of Sardaar 2 is navigating a highly competitive market. The ongoing success of Saiyaara, directed by Mohit Suri, is particularly hard to ignore. The romantic thriller, now in its third week, earned ₹8 crore on Day 17, bringing its total collection to a staggering ₹299.75 crore. The film is expected to cross the ₹300 crore mark domestically, placing it among the biggest hits of the year.
Newcomers Ahaan Panday and Aneet Padda have become the surprise package of 2025, drawing large audiences with their chemistry and a gripping storyline. The juggernaut of Saiyaara has made it difficult for new releases to carve out a lasting space.
Meanwhile, Dhadak 2, which released alongside Son of Sardaar 2, also presents stiff competition. With Siddhant Chaturvedi and Triptii Dimri in lead roles, the romantic drama collected ₹7.25 crore on its third day, putting it just behind Ajay Devgn’s film. While not as dominant as Saiyaara, Dhadak 2 is still commanding attention, especially among younger audiences.
What Sets Son of Sardaar 2 Apart?
One reason for the enduring appeal of Son of Sardaar 2 lies in its established brand value and nostalgia factor. The first film, released in 2012, had left a lasting impression with its over-the-top humor, action-packed sequences, and colorful characters. The sequel brings back Ajay Devgn as Jaswinder Singh Randhawa (Jassi), with Mrunal Thakur playing Rabia, and a cast including Ravi Kishan, Neeru Bajwa, Deepak Dobriyal, and Chunky Panday, among others.
The ensemble cast adds depth to the film’s chaotic comedy. Kubbra Sait, Sanjay Mishra, Ashwini Kalsekar, and others contribute to the film’s slapstick environment. The script, though erratic in places, offers several laugh-out-loud moments, particularly in scenes driven by Devgn’s signature style and Deepak Dobriyal’s quirky energy.
Production and Release Strategy
The film was jointly produced by Ajay Devgn, Jyoti Deshpande, NR Pachisia, and Pravin Talreja under the banners of Devgn Films and Jio Studios. Initially slated for release on July 25, Son of Sardaar 2 was strategically delayed to August 1, a decision likely made to avoid clashing directly with the phenomenal box office run of Saiyaara.
Despite this calculated release timing, the film still found itself in a crowded market, with audiences already split across various genres and star offerings. However, the film’s performance so far indicates that it has found its target demographic, and weekday numbers will determine its staying power.
Critical Response: A Mixed Bag
Critically, Son of Sardaar 2 hasn’t fared as well as its commercial performance might suggest. NDTV film critic Saibal Chatterjee rated the film 1.5 out of 5 stars. In his review, he highlighted the film’s confused script and problematic undertones. He noted, “Son of Sardaar 2 has plenty that is hopelessly amiss. Some of the pandemonium unleashed by a script that knows not where it is going contributes to making the film harmlessly and mildly funny, especially when it does not stray into deplorably problematic gender-insensitive territory.”
While such reviews could affect urban multiplex attendance, they seem to have had little impact in Tier 2 and Tier 3 cities, where the film is performing better thanks to its massy appeal and recognizable characters.
Star Power vs Fresh Talent
Ajay Devgn, a veteran with a wide fanbase, still commands a strong presence at the box office. However, the emergence of fresh talent in films like Saiyaara and Dhadak 2 indicates a changing dynamic in Bollywood. Audiences are increasingly showing interest in new faces and unique storytelling rather than relying solely on star-led vehicles.
This shift poses a challenge for legacy franchises like Son of Sardaar, which depend on audience loyalty and the charisma of established actors. Yet, Devgn’s grounded humor and action sequences ensure he retains a grip on a loyal section of cinema-goers.
A Closer Look at the Competition
With Saiyaara about to cross ₹300 crore and Dhadak 2 growing steadily, Son of Sardaar 2 must now focus on retaining screens and audiences during the weekdays. The film has already proved it can pull in solid numbers over the weekend, but midweek sustainability is what will ultimately decide its long-term success.
Moreover, the continuing buzz around Saiyaara—which is now being viewed as a possible ₹500 crore contender—means that screen space might start to dwindle for newer releases unless they show consistent performance.
The Road Ahead for Son of Sardaar 2
The next few days will be crucial for Son of Sardaar 2. As it nears the ₹25 crore milestone, all eyes are on how the film performs during the weekdays. If the occupancy rates hold and the word-of-mouth remains positive, especially in smaller towns, the film could reach a respectable lifetime total.
With no major new releases slated for the upcoming week, the film has a window to capitalize on audience spillover from already-watched blockbusters. However, given the current competitive landscape, it will require sustained marketing efforts and possibly reduced ticket prices in select circuits to stay in the race.
Ajay Devgn’s gamble on revisiting an old character might not have resulted in critical acclaim, but it has certainly managed to create enough buzz and draw footfalls. Whether that buzz turns into a long-lasting box office run remains to be seen.
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